Professional and social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it is easy to find your message spread thin if you don’t choose the right strategy. Many businesses settle for sparse profiles on various sites, never discovering the other powerful marketing tools many of these social networking platforms have to offermost of them for free.
To avoid the scattershot approach, choose one or two social networking sites that fit your business well and invest the time to maximize your presence in