In Google Adwords, there are two routes that you can follow to advertise: the Content Network and the Search Network.
Now, what is the Search Network? When you type a keyword in the Google Search Engine, a list of results is displayed. The sponsored links that you will see on the top and to the right of the page are the results of advertised links in the Search Network. You want to get your ad showing up high in the Search results and you can make a lot of money out of this.
But there is far more money to be made by not choosing this route and actually going through