Manufacturing Journalist Thomas R. Cutler profiled Business Intelligence in the current issue of Manufacturing Computer Solutions. The full feature can be read at http://www.mcsolutions.co.uk/articles/7868/MCSOCT_P29.pdf.
For manufacturers, BI (business intelligence) should be about quantifying business assumptions that were previously too costly and time-consuming to challenge. For example, they are using it to identify hot sellers, to cut costs, and to discover new business opportunities. ACF Office seating, for example, manufactures, unsurprisingly, office seating.