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Non-dominant mobile network operators: identifying markets

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Non-dominant mobile network operators: identifying markets

Introduction
The success or failure of a non-dominant mobile network operator is heavily dependent on its ability to identify which markets to enter and which to avoid. Ovum examines eight NDMNOs in seven mobile markets around the world and identifies key lessons.

Highlights
One common theme among telcos is clear – they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase
Ovum”s research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.

Key Chapters :

Executive summary

In a nutshell
Ovum view
Key messages
Definitions
Dominant and non-dominant MNOs
Five metrics for market assessment
Choose markets with growth potential
Look for markets with a low mobile penetration rate
Cosmote wins over the unserved Greeks
Existing MNOs gained little advantage prior to Cosmote’s entry
Greek-owned and proud of it
Innovative offerings
Putting the customer first
Access to an extensive distribution network
S-Fone and Mobile-8 chose the wrong technology
Choosing CDMA led to the downfall of both S-Fone and Mobile-8
Uncertain future for S-Fone and Mobile-8
Enter early, and alone
Second is best
Mannesmann Mobilfunk took full advantage of its favourable market conditions
Avoid saturated mature markets
Challenges for new entrants in saturated markets
Case study: too little too late for Yoigo
Xfera only has itself to blame
A big fish in a small pond
Case study: France’s fourth 3G licence
Why no takers for the fourth 3G licence in France?
Too much competition, not enough potential
The French mobile market is approaching maturity
Strong competitors on all fronts
Competitive threat will hit MVNOs hardest
Iliad is still interested
Does this opportunity justify network investment?
Case study: Globalive – applying the theory
Canada holds potential for Globalive
Market pros and cons
Pros
Cons
Established Canadian players control both postpaid and prepaid markets
Globalive cannot just compete on price
What strategy should Globalive employ?

To know more and to buy a copy of your report feel free to visit :
http://www.bharatbook.com/detail.asp?id=126007&rt=Non-dominant-mobile-network-operators-identifying-markets.html

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