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TV series "large" effect cause for concern – TV "Mobile" – audio-visual industry

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If asked recently which of plays the hottest, than the “mobile.” Scheduled for May 10 this evening at the East Satellite TV, Beijing TV, Zhejiang TV, Shenzhen TV to begin broadcasting the same name Film Remake of drama, one of its launch day alone during the day, theater “false start.” This is also the general limitations of radio and television broadcast since May 1 that started looting after the first broadcast TV . More concern than broadcasting

rush is Chen Tao-ming and Wang Zhiwen 2 Wanji actors starring in the “phone” itself, regardless of “cost” or “price”, have been out of a drama is different from the classic remake new TV “Large” road.

Star Effect: 1 + 1> 2

Star-studded, is undoubtedly the “mobile phone” a drama “large” the first feature. Cast sheet, Chen Tao-ming, Wang Zhiwen, Bei Liu, Mei Ting, Ke Lan, Fan Ming, etc. lineup for “mobile phone” does not play the first heat. The first-line Strength actor Wang Zhiwen, Chen Tao-ming played many talk shows play host Yan Shouyi and program planners, university professors Fei Mo, play from the opponent play, outside play is called “benevolent” combination. Although the biggest names in the same domestic

, each have multiple outstanding representative, but Wang and Chen Biao play the same stage the first time. So “1 plus 1″ combination brings is “greater than 2″ effect. Besides watching the play a lot of viewers and Fei Mo Yan Shouyi “working hand in glove,” the lively story, careful observation from Wang Zhiwen and Chen Tao-ming, “masters” of the wonderful doorway. There viewers watched the first series, expressed a preference for Wang Zhiwen’s performance as “more relaxed feel Zhiwen speech, while Chen Tao-ming as the role of reason may seem a bit, carrying.” But there are audiences even behind the Chen Tao-ming, that “Fei Mo, as a false, high and mighty, and paradoxes of contemporary intellectuals struggling, more difficult to play. And Chen Tao-ming was quite a lively speech, his early performances with the image of a university professor,” Fortress Besieged “in The Fang distinct. ”

Money effect: high input high output

In the “kingly” combination effect of a huge star at the same time, producers of “benevolent” is also unusual combination of buried unit. Although Chen Tao-ming said the film “mobile phone” has been “self-down price”, but the news that Chen Tao-ming’s paycheck to 200,000 yuan a set, Wang Zhiwen episode revenue of 18 million, had only the two of paycheck up to 10 million. Coupled with the play also Mei Ting, LIU Bei and other big “green leaf” to join, all the actor’s paycheck the whole series of investment accounted for 60%. The proportion of such pay is investment in the past extremely rare television. Industry said: “TV needs a star for the market ‘yell’, but more need to control costs while actors used to make the money. The general practice is to ask one or two as the star of a second-line stars, and then take a group of cost-effective three-wire performer . like “phone” so Costly to invite some rare first-line actors. ”

Although not all high-input “large” can bring high-yield, but the “mobile phone” as the market winner is a fact. In accordance with the first round and second round play TV broadcast rights price information, “mobile phone” episode reached 1.6 million yuan for a set of “high price”, refresh the another hot show, directed by high Chihi new “Three Kingdoms” 1.5 million yuan for a set price. Which are clearly in investment than “mobile phone” much higher.

Industry Effects: Copy needs to carefully

TV “Cell Phone” initial victory, to “large,” mode of concern. However, unlike the major theme of the mainstream of big scenes, “large”, “phone” and “large” model is basically the number of first-line play by the participating Star hold up.

This, the experts pointed out that “mobile phone” most of the investment does pay the actors fee, but not every play is suitable for such investment ratio. “” Mobile “market success does not mean that the investment ratio is reasonable. Blindly star paycheck to spend on investment for the home landscape, Clothing And other production costs are a large number of compression, ultimately, lead to a vicious cycle that affects the quality of television. As a television series and can not be true ‘large’. ”