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New strategies for search engine optimization (SEO)

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Starting somewhere between late September and November 2005, Google launched a major update to their search algorithm, which shook up the search engine optimization (SEO) community and millions of website rankings. The update has been named Jagger and is apparently finished. Keywords that were used to find your site may not be producing as many visits any more because the Jagger changes caused your certain site’s rankings to plummet, but many people have seen their rankings stay the same or improve in Jagger’s aftermath too. Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings. Before the update, SEOs built reciprocal links with other websites. After the update, these trades are virually worth nothing. In response to this, we have put in place the following: 1) The number of pages on a website is highly important when looking at a site’s rankings. We now recommend that relevant articles are included in the site, linked through from the home page. This also has the effect of broadening keyword scope. 2) The best method of delivery we have found of adding articles to a website is by installing WordPress. This is a free forum-like platform for delivering fresh content. It is built using free PHP templates and uses a MySQL database. 3) The web is no longer about passive reading; it’s now about sharing content. Increasingly, websites are disseminating their news via blogs and articles. The search engines are making it more and more difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. A great alternative to this is RSS. RSS stands for Really Simple Syndication. It’s the new way for people to publish and distribute content. The benefits of RSS marketing are: – RSS is dynamic. As soon as content is changed, users know immediately; – Usres can review a large number of sites can easily by chossing from categorised headlines; – It bypassed spam filters and firewalls and cannot get infected by viruses as users select the RSS feeds they are interested in; – It allows users to view content without having to visit your site; – It provides fresh content for your website; – By adding RSS to your site, you can automatically publish other people’s content; – It increases your search engine rankings because of the fresh content you are adding; – It saves time: instead of browsing multiple sites for information, syndicated content is delivered directly through your RSS Reader. 4) In addition to the normal SEO techniques, blogs have recently been found to have risen to the top of the search engines very quickly and we have registered the main keywords and optimised blogs for our clients. These blogs help improve rankings as they are ‘relevent’ one-way links into the main site. 5) There are a number of e-zines and articles sites where content can be posted. The major article sites can be seen on MSN a couple of days after posts and are written around specific keywords. They author’s biography includes a link to the client’s site, which also helps their rankings. 6) Websites are scoured for any ‘bad’ outgoing links, making sure that each site they linked to was indexed and was not trying to ‘game’ Google. Any questionable links should be deleted. Getting rid of all link partners, however, is unnecessary.

Starting somewhere between late September and November 2005, Google launched a major update to their search algorithm, which shook up the search engine optimization (SEO) community and millions of website rankings. The update has been named Jagger and is apparently finished.

Keywords that were used to find your site may not be producing as many visits any more because the Jagger changes caused your certain site’s rankings to plummet, but many people have seen their rankings stay the same or improve in Jagger’s aftermath too. Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

Before the update, SEOs built reciprocal links with other websites. After the update, these trades are virually worth nothing. In response to this, we have put in place the following:

1) The number of pages on a website is highly important when looking at a site’s rankings. We now recommend that relevant articles are included in the site, linked through from the home page. This also has the effect of broadening keyword scope.

2) The best method of delivery we have found of adding articles to a website is by installing WordPress. This is a free forum-like platform for delivering fresh content. It is built using free PHP templates and uses a MySQL database.

3) The web is no longer about passive reading; it’s now about sharing content. Increasingly, websites are disseminating their news via blogs and articles. The search engines are making it more and more difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. A great alternative to this is RSS. RSS stands for Really Simple Syndication. It’s the new way for people to publish and distribute content. The benefits of RSS marketing are:

- RSS is dynamic. As soon as content is changed, users know immediately;

- Usres can review a large number of sites can easily by chossing from categorised headlines;

- It bypassed spam filters and firewalls and cannot get infected by viruses as users select the RSS feeds they are interested in;

- It allows users to view content without having to visit your site;

- It provides fresh content for your website;

- By adding RSS to your site, you can automatically publish other people’s content;

- It increases your search engine rankings because of the fresh content you are adding;

- It saves time: instead of browsing multiple sites for information, syndicated content is delivered directly through your RSS Reader.

4) In addition to the normal SEO techniques, blogs have recently been found to have risen to the top of the search engines very quickly and we have registered the main keywords and optimised blogs for our clients. These blogs help improve rankings as they are ‘relevent’ one-way links into the main site.

5) There are a number of e-zines and articles sites where content can be posted. The major article sites can be seen on MSN a couple of days after posts and are written around specific keywords. They author’s biography includes a link to the client’s site, which also helps their rankings.

6) Websites are scoured for any ‘bad’ outgoing links, making sure that each site they linked to was indexed and was not trying to ‘game’ Google. Any questionable links should be deleted. Getting rid of all link partners, however, is unnecessary.