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The Network Marketing Phenomenon: Corporations and Consumers

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The Network Marketing Phenomenon:  Corporations and Consumers

Within this exciting and expanding arena of free enterprise exists one of the fastest growing, most vibrant innovative new ways of doing business in the world today. 

Network Marketing, also referred to as Multi-Level Marketing / MLM or Direct Selling, is a unique and powerful approach to marketing and sales.  Network Marketing is attracting the enthusiastic interest of the business community and general public alike.  Yes, even in the current economic crisis, Network Marketing is thriving.  Moreover, due to the rise of economic uncertainty, Network Marketing is growing at a pace unlike anything in the history of free enterprise.

Additionally, Network Marketing is rapidly catching the interest and the spending dollars of multi-national corporations, consumers and entrepreneurs both in the U.S. and all over the world.

Why are corporations interested in Network Marketing?

Network Marketing represents an exceptional business growth opportunity.  For a manufacturer, Network Marketing offers a means of distribution and sales that can significantly reduce the traditional costs of doing business.  With the right products or services, this form of distribution can drastically reduce the “conventional” costs of doing business.  Advertising, merchandising and selling expenses can be cut in ways that could never even be considered in traditional marketing

Since the economic downfall of 2008, following the housing and lending crisis, consumer spending is at an all time low.  In order for products and services to be available at a reduced and competitive price, companies are looking at new, innovative ways to cut corners on expenses without sacrificing product and service quality.

Advertising costs, one of the principal areas of overhead for any large corporation or small business owner can be significantly reduced. 

“Fifty per cent of my advertising is wasted – I just don’t know which half!”  by John Wanamker

Constantly changing social and economic environments are a major impediment to sales strategies.  The current socio-economic condition in our country today speaks volumes in the sphere of sales.

OK.  But why then, would consumers be interested in Network Marketing?

First and foremost, today’s consumers insist on convenience.  Regardless of the product or service, most markets are flooded with choices to the consumer.  Therefore, for the consumer to become aware of the vast variety of choice offered in today’s market, regardless of product or service, it is imperative to be at the forefront of consumer connections.  In other words, whoever gets to the consumer first, wins.  Network Marketing has a head start in this area due to word of mouth referrals.  There is no better advocate, or opponent for that matter of a product or service than a trusted friend or family member.  With today’s influx of media, and the ability to DVR whatever, whenever, consumers are more in control of what advertising penetrates their household than ever before.  Network Marketing easily overcomes this hurdle.

Secondly, Network Marketing very often offers a very unique and superior product or service than what is offered in the customary channels of marketing.  Due to saving money on advertising, Network Marketing companies have more available financial resources to commit to product development and research which is vital in manufacturing a unique and superior product.

Lastly, there is no other distribution channel of goods and services that directly rewards consumers for their loyalty by providing the ability to buy at wholesale and to receive discounts for continued purchases.  Network Marketing also compensates consumers for recommending the products or services to others.

Whether you are a consumer or are considering joining an MLM company, complete your due diligence of the industry and specific companies.  For innovative marketing systems, stop by www.FreeMLMsuccessReport.com

Jane Quade

Home Business Specialist